The essence of affiliate marketing success is bound up with bum marketing, and driving traffic to your web site. The most profitable web marketers earn their money by digging deep into a niche, rather than digging wide.
To understand why it is more profitable to dig deep to create a niche rather than widen you need to understand a simple aspect of a niche. A niche is your target audience, the group of people to whom you want to make a sale. As a niche is a group of people the tighter that definition is the more likely you are to make a sale.
The big picture is medications. You have decided to sell medicines, but you are not a pharmacist and anyway you don't believe in antibiotics. However you think that at any one time a lot of the general population are ill at any one time. Health care is also bandages, slings and sticky tape. People go to the doctors for colds, flu, haemorrhoids, chilblains, herpes, and cancer.
Given that it is impossible and illegal to sell to all things to all of these people, it is necessary to target a specific number of them. From a statistical point of view how do you decide whom you want to target.
You look around and there are many people in the street where you live walking around with acne. There are also a lot of people walking around with acne scars. There is a dilemma before you start - do you want to sell to those people who have acne or those people that had got rid of their acne but have acne scars?
Which comes first the cart or the horse. Do you find a niche and target products to that niche or do you find a product and then find a target audience. Online marketing principals are no different to marketing in the real world, though many people will tell you they are.
Lets go back to acne, a little research will soon make it clear that acne is a result of a hormonal imbalance. A little more research and it is clear that most people are not looking for a cure to acne but a short term solution to the spot in hand as it were.
Now you can write an ebook about acne "How To Cure Acne", or "Banish Acne forever", or Sabotage that Spot". All of those titles are possible, but time consuming. A little deeper research will make you realise that babies can get acne transmitted from their mother when they are born.
Imagine the scenario, .......... it is your first child you have been delivered a perfect baby in every way, apart from the fact that the child has "baby acne". This is a specific niche part from acne, back acne, natural cures for acne, curing acne scars or anything else to do with acne.
Now you are in hospital... It is a fact that the majority of babies are born in hospital these days, you are the child's mother, and your hormones are all over the place. It is also a fact that many families no longer live in close proximity to their parents, siblings, or grandchildren. Now this is your first child and you have no one to ask why your child has acne. You may not even know that child has acne until a few days after birth a distinctive mark appears on your child's face. Here you are even more alarmed you had a perfect child and now you do not!
What are you going to do? After the initial panic you will probably speak to the medical staff and they will brush off your fears and this may or may not reassure you. In the real world when you are a normal functioning human being you would probably realise that what the medical staff is telling you is correct. However for the moment you are not in the real world, you are in the world of "just had a baby" fell like "*****"!!!!!!!!!!!!!!!!!!!!!
Now what are you going to do next, the chances are that you will give your partner ear ache. The chances are that your partner is concerned about a lot of things not least the college fees for the child. However after the third time of asking he is mobilised to do something. It is a complete waste of time him speaking ot the nursing staff or the doctor's. Your partner has his faults but he is not stupid, he knows that you have not been swayed by a medical argument and he can talk until he is blue in the face about what the medical staff has said and will still be greeted with a frosty silence.
Now everyone knows not to upset new mothers', so what does he do. He dashes home or gets out the laptop and types in baby acne. At this point he wants information, but how much does he want information enough to buy an e-book immediately, if he indeed, finds one about baby acne.
Here is your specific niche "baby acne". The next question you might be tempted to ask is, "Why concentrate on just one niche?" Why don't I write an e-book about the problems associated with new born babies? This is known as the philosophy of throwing as many things up against the wall as possible in an effort to see if any of them stick. Or you stick it up the flag pole and see if anyone salutes it. You are trying to market everything and will probably end up with marketing everything, but in fact sell nothing.
By concentrating on one niche you are focused. Your web site or squeeze page has one goal and one goal only, to sell or give away a report on how to get rid of child acne and nothing else. This makes you an "expert" in your field and command respect, and trust.
Think about it, Bill Gates did not make his money selling printers, he sold Microsoft windows operating systems. They did not command respect as the best in the world, they did not have to be. All they had to be was the operating system the masses wanted. He found his niche!
This is not to say that you can't have more than one niche. Most likely after you create your first niche product and become profitable with it, you can take some of those profits and pick another niche. Alternatively you can dig deeper into the niche you have an concentrate on back acne or acne scars. A teenager who has a spot and a date coming up is not going to be swayed by blurb about baby acne. Eventually, you will be involved in either several niches, or deeper niches, but it is better to keep each one as a separate business and sales page. This cuts cost of advertising as you are targeting one brick in the Great wall of China not the whole wall. Niche marketing is the most specific targeted and focused marketing there is, and if researched properly is definitely the most profitable.
To understand why it is more profitable to dig deep to create a niche rather than widen you need to understand a simple aspect of a niche. A niche is your target audience, the group of people to whom you want to make a sale. As a niche is a group of people the tighter that definition is the more likely you are to make a sale.
The big picture is medications. You have decided to sell medicines, but you are not a pharmacist and anyway you don't believe in antibiotics. However you think that at any one time a lot of the general population are ill at any one time. Health care is also bandages, slings and sticky tape. People go to the doctors for colds, flu, haemorrhoids, chilblains, herpes, and cancer.
Given that it is impossible and illegal to sell to all things to all of these people, it is necessary to target a specific number of them. From a statistical point of view how do you decide whom you want to target.
You look around and there are many people in the street where you live walking around with acne. There are also a lot of people walking around with acne scars. There is a dilemma before you start - do you want to sell to those people who have acne or those people that had got rid of their acne but have acne scars?
Which comes first the cart or the horse. Do you find a niche and target products to that niche or do you find a product and then find a target audience. Online marketing principals are no different to marketing in the real world, though many people will tell you they are.
Lets go back to acne, a little research will soon make it clear that acne is a result of a hormonal imbalance. A little more research and it is clear that most people are not looking for a cure to acne but a short term solution to the spot in hand as it were.
Now you can write an ebook about acne "How To Cure Acne", or "Banish Acne forever", or Sabotage that Spot". All of those titles are possible, but time consuming. A little deeper research will make you realise that babies can get acne transmitted from their mother when they are born.
Imagine the scenario, .......... it is your first child you have been delivered a perfect baby in every way, apart from the fact that the child has "baby acne". This is a specific niche part from acne, back acne, natural cures for acne, curing acne scars or anything else to do with acne.
Now you are in hospital... It is a fact that the majority of babies are born in hospital these days, you are the child's mother, and your hormones are all over the place. It is also a fact that many families no longer live in close proximity to their parents, siblings, or grandchildren. Now this is your first child and you have no one to ask why your child has acne. You may not even know that child has acne until a few days after birth a distinctive mark appears on your child's face. Here you are even more alarmed you had a perfect child and now you do not!
What are you going to do? After the initial panic you will probably speak to the medical staff and they will brush off your fears and this may or may not reassure you. In the real world when you are a normal functioning human being you would probably realise that what the medical staff is telling you is correct. However for the moment you are not in the real world, you are in the world of "just had a baby" fell like "*****"!!!!!!!!!!!!!!!!!!!!!
Now what are you going to do next, the chances are that you will give your partner ear ache. The chances are that your partner is concerned about a lot of things not least the college fees for the child. However after the third time of asking he is mobilised to do something. It is a complete waste of time him speaking ot the nursing staff or the doctor's. Your partner has his faults but he is not stupid, he knows that you have not been swayed by a medical argument and he can talk until he is blue in the face about what the medical staff has said and will still be greeted with a frosty silence.
Now everyone knows not to upset new mothers', so what does he do. He dashes home or gets out the laptop and types in baby acne. At this point he wants information, but how much does he want information enough to buy an e-book immediately, if he indeed, finds one about baby acne.
Here is your specific niche "baby acne". The next question you might be tempted to ask is, "Why concentrate on just one niche?" Why don't I write an e-book about the problems associated with new born babies? This is known as the philosophy of throwing as many things up against the wall as possible in an effort to see if any of them stick. Or you stick it up the flag pole and see if anyone salutes it. You are trying to market everything and will probably end up with marketing everything, but in fact sell nothing.
By concentrating on one niche you are focused. Your web site or squeeze page has one goal and one goal only, to sell or give away a report on how to get rid of child acne and nothing else. This makes you an "expert" in your field and command respect, and trust.
Think about it, Bill Gates did not make his money selling printers, he sold Microsoft windows operating systems. They did not command respect as the best in the world, they did not have to be. All they had to be was the operating system the masses wanted. He found his niche!
This is not to say that you can't have more than one niche. Most likely after you create your first niche product and become profitable with it, you can take some of those profits and pick another niche. Alternatively you can dig deeper into the niche you have an concentrate on back acne or acne scars. A teenager who has a spot and a date coming up is not going to be swayed by blurb about baby acne. Eventually, you will be involved in either several niches, or deeper niches, but it is better to keep each one as a separate business and sales page. This cuts cost of advertising as you are targeting one brick in the Great wall of China not the whole wall. Niche marketing is the most specific targeted and focused marketing there is, and if researched properly is definitely the most profitable.
This idea of concentrating on "baby acne" is in fact a short report
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